Our Story
2020
Forward Forever was founded in March 2020 by five technology enthusiasts who had recognized the game-changing potential of low-code and Microsoft Power Platform. From the very beginning, the vision was to change the game by truly empowering Customers with low-code tools. Therefore, we chose to focus 100% on Microsoft Power Platform solutions.
The global COVID pandemic complicated things in many ways, but also accelerated digitalization a lot. Organizations took huge steps in a very brief time, which also meant that the demand for low-code solutions increased nicely. Within the first calendar year, we worked with more than 30 Customers and hired our first employee, a major milestone for any new company.
2021
For Power Platform, 2021 was a fantastic year full of innovation, growth, and impact. With increasing interest for cost-effective and fast-to-deliver solutions from our Customers, also Forward Forever maintained a nice pace of growth, working with more than 50 Customers, hiring 4 new employees, and reaching 1 million Euros in revenue.
Another noteworthy milestone on our path was the commencement of our operations in Portugal in late 2021. It has been gratifying to observe that our message resonates not only within Finland but also beyond its borders.
2022
Momentum for low-code seemed to be still on the rise. Organizations started building more solutions on Power Platform, and as there was starting to be also a growing number of business-critical applications, we started seeing an increasing need for continuous services and platform governance related help.
One of our significant milestones was when Lasse, one of the founders and the company's CEO until June 2022, decided to focus more on the technical aspects, and we brought Olli on board as our CEO to lead us into the next phase of our journey. The foundation for something great was there, and now it was time to start building on it.
Some highlights for the year included hiring 6 new employees, a company trip to Portugal, working with more than 60 Customers and getting together in Helsinki for some holiday festivities.
2023
In 2023, Forward Forever experienced a year of exceptional growth and community engagement, echoing the company’s founding vision of empowering Customers with low-code tools. We achieved impressive results by growing our revenue by 57% from last year and exceeding our target by a wide margin. Our team expanded with 8 new members, enriching the team’s diversity and expertise.
Some of our key developments in 2023 were launching a Customer Experience development project, investing in our Continuous Service capabilities, and updating our Brand Strategy. We strengthened our partnership with Microsoft, securing our Microsoft Solutions Partner designation for Business Applications and the Low Code Application Development Specialization. We also participated in Microsoft Finland’s “Skills for Jobs” initiative, as one of the partner companies for the Power Platform Micro Degree.
We were also happy to celebrate our achievements by organizing company-wide events like the FF Summer Camp and FFXMAS Party, and we introduced our Monthly breakfast meetings for local team bonding. As the low-code market continues to expand, we look forward to an even more exciting and successful year 2024.
2024
2024 was another year of growth, development, and change. Our revenue increased by 33%, despite challenging market conditions. Employee satisfaction reached an exceptional level (eNPS 77), and our customers continued to value our collaboration (NPS 83).
One of the highlights of the year was the Focus Tiger program, a neuroscience-based initiative developed by Silta Education, designed to boost productivity and personal wellbeing. The feedback and results from the program were highly encouraging.
In the autumn, we hosted our first customer event, FF & Friends, which brought together our clients to exchange insights, experiences, and best practices around Power Platform. The event took place at BioRex Kulttuurikasarmi in Helsinki and featured speakers from Microsoft, our customers, and the FF team.
The year also included some memorable company get-togethers. In May, our team travelled to Girona, Spain, for our annual team trip, and in December, we celebrated our pre-Christmas party in Helsinki.
With the support of our new Board Advisors, Markko Vaarnas and Jenni Mickos, we’ve set ambitious growth targets: aiming to scale from €3M to €10M between 2025 and 2028.
Microsoft Partnership
We are proud to be a Microsoft AI Cloud Partner and a Solutions Partner for Business Applications. We've earned specializations in Low Code Application Development, Digital App & Innovation on Azure, and Data & AI on Azure, demonstrating our proven expertise in helping customers leverage the Microsoft platform to turn actions into data, data into insights, and insights into value. Whether you're looking to streamline operations, delight your customers, or upskill your team, we're here to help.
Key numbers
| Revenue (k€) | Operating Profit (k€) | Headcount (end of year) | |
| 2020 | 558 | 325 | 6 |
| 2021 | 1017 | 547 | 11 |
| 2022 | 1375 | 423 | 18 |
| 2023 | 2161 | 629 | 23 |
| 2024 | 2873 | 804 | 26 |
